Our Story

THE REVTOWN STORY

After 20 years of designing technical athletic and training apparel, our founders headed off to Milan, Italy where they combined the science of performance fabrics with the art of high fashion.

In mixing these two worlds they created The Holy Grail of Jeans.

Premium Italian denim infused with a flexible athletic yarn so our jeans look and feel the way jeans are designed to, only without the squeeze and just enough stretch—in the right places—to move with you and stay in place.

But here’s the miraculous part:

The soft feel of our trademarked fabric is insanely comfortable. So you’ll look sharp, but you’ll feel like you’re wearing your favorite sweats.

Seriously.

DECADE DENIM

“THE FLUX CAPACITOR OF REVTOWN JEANS”

OH, AND ANOTHER THING ABOUT DECADE DENIM...

Our Jeans Don't Come With An Instruction Manual

Welcome to the greenest mill in the world.

Clean denim production is our priority. That's why our mill takes a comprehensive approach to sustainability—its environmental practices and restrictions are the strictest regulations in the denim industry. And l00% of all waste is recycled into denim yarn or insulation for local housing.

By only working with certified cotton, we ensure that water is used efficiently, regulates the cotton's soil health to meet high standards, and protects rights for farmers.

Our denim is sustainably dyed using shrimp shells, orange peels, and nut shells. That means 3o% less energy, 5o% less water and 7o% less chemicals than traditional dying techniques across the industry.