THE REVTOWN STORY
After 20 years of designing technical athletic and training apparel, our founders headed off to Milan, Italy where they combined the science of performance fabrics with the art of high fashion.
In mixing these two worlds they created The Holy Grail of Jeans.
Premium Italian denim infused with a flexible athletic yarn so our jeans look and feel the way jeans are designed to, only without the squeeze and just enough stretch—in the right places—to move with you and stay in place.
But here’s the miraculous part:
The soft feel of our trademarked fabric is insanely comfortable. So you’ll look sharp, but you’ll feel like you’re wearing your favorite sweats.
OH, AND ANOTHER THING ABOUT DECADE DENIM...
Our Jeans Don't Come With An Instruction Manual
Our jeans don’t come with an instruction manual. No intricate wash instructions like most designer jeans.
Wear them. Wash them like any other clothes. Wear them again.
The shape and color will stay and you’ll get a great look, perfect fit and ridiculous comfort every time.