The most comfortable jeans you'll ever wear. Period.

We love a good pair of jeans. The kind that fit comfortably, are worn-in just right and go with anything. But finding those jeans, especially for a reasonable price… that was a different story.

The most comfortable jeans you'll ever wear. Period.

We love a good pair of jeans. The kind that fit comfortably, are worn-in just right and go with anything. But finding those jeans, especially for a reasonable price…that was a different story.

Long Story (Somewhat) Short

After 20 years of designing technical athletic and training apparel, our founders headed off to Milan, Italy where they combined the science of performance fabrics with the art of high fashion. 


In mixing these two worlds they created the Holy Grail of Jeans: 


Premium Italian denim infused with a flexible athletic yarn so our jeans look and feel the way jeans are designed to, only without the squeeze and just enough stretch—in the right places—to move with you and stay in place. 


But here’s the miraculous part: 


The soft feel of our trademarked fabric is insanely comfortable. 

So you’ll look sharp, but you’ll feel like you’re wearing your favorite sweats. Seriously. 

Our Jeans Don't Come With An Instruction Manual

Denim was created for durability at work and at play. 


And Revtown Jeans were created to have that same durability, but athletic stretch and comfort.


We also created our signature fabric, Decade Denim, to be durable for 10 years’ worth of wearing-and-washing (and drying).


Most premium jeans require intricate, multi-step wash instructions. 

Turn your jeans inside out, freeze them for four hours in a meat locker, then drip cold water over for six hours…. 


Guess they forgot we’re talking about jeans! 


Revtown’s Decade Denim doesn’t require special care or any intricate wash instructions.


Wear them. Wash them. Dry them. Do it all over again. 


The shape and color will stay and you’ll get a great look, perfect fit and ridiculous comfort every time.

Long Story (Somewhat) Short

After 20 years of designing technical athletic and training apparel, our founders headed off to Milan, Italy where they combined the science of performance fabrics with the art of high fashion. 


In mixing these two worlds they created the Holy Grail of Jeans: 


Premium Italian denim infused with a flexible athletic yarn so our jeans look and feel the way jeans are designed to, only without the squeeze and just enough stretch—in the right places—to move with you and stay in place. 


But here’s the miraculous part: 


The soft feel of our trademarked fabric is insanely comfortable. 

So you’ll look sharp, but you’ll feel like you’re wearing your favorite sweats. Seriously. 


Our Jeans Don't Come With An Instruction Manual

Denim was created for durability at work and at play. 


And Revtown Jeans were created to have that same durability, but athletic stretch and comfort.


Most premium jeans require intricate, multi-step wash instructions. 

Turn your jeans inside out, freeze them for four hours in a meat locker, then drip cold water over for six hours…. 


Guess they forgot we’re talking about jeans! 


Revtown’s  Denim doesn’t require special care or any intricate wash instructions.


Wear them. Wash them. Dry them. Do it all over again. 


The shape and color will stay and you’ll get a great look, perfect fit and ridiculous comfort every time.



We produce our fabric at the greenest mill in the world.

Clean denim production is our priority. That’s why our mill takes a comprehensive approach to sustainability—its environmental practices and restrictions are the strictest regulations in the denim industry. And 100% of all waste is recycled into denim yarn or insulation for local housing.


Our denim is sustainably dyed using shrimp shells, orange peels, and nut shells. This process uses 30% less energy, 50% less water and 70% less chemicals than traditional dying techniques across the industry.


By only working with certified cotton, we ensure that water is used efficiently, regulates the cotton’s soil health to meet high standards and protects rights for farmers.


Go ahead, give 'em a try.