Our Story


After 20 years of designing technical athletic and training apparel, our founders headed off to Milan, Italy where they combined the science of performance fabrics with the art of high fashion.

In mixing these two worlds they created The Holy Grail of Jeans.

Premium Italian denim infused with a flexible athletic yarn so our jeans look and feel the way jeans are designed to, only without the squeeze and just enough stretch—in the right places—to move with you and stay in place.

But here’s the miraculous part:

The soft feel of our trademarked fabric is insanely comfortable. So you’ll look sharp, but you’ll feel like you’re wearing your favorite sweats.



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